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BTS Pyjama Party

Behind the Scenes at our AW19 Pyjama Party
Enter into a behind the scenes sneak peek of our brand new AW19 shoot. We laughed, we posed, and we got some incredible pictures of our very exciting new Hope & Ivy venture!

Guess what we are shooting…

After the success of our AW19 launch night, we couldn’t resist getting some of the girls back together. The lovely Gemma Gregory and Tara Griffin collaborated with us on this super fun shoot to get the desired shots of our brand-new nightwear collection!

Sorry for keeping it secret- our pyjama project has been something we have been working on and perfecting for quite a while now. We are boldly bringing the eclectic prints of our statement dresses to the bedroom. Of course, we have filled the debut collection with classic vintage charm and injected our signature fantastical floral inspirations. This is sleepwear with a unique but beautiful Hope & Ivy twist.  And the best place to show them off has to be a Pyjama party, right?

 Tara wears one of our brand-new pyjama sets- how amazing is this print?

The shoot took place in our Directors Beth Chilton's utterly stylish  East London townhouse. With homely features throughout, it was the perfect pad for a cosy pyjama party (and a suitable hiding place from the relentless London rain). As all good pyjama parties must do– there was dancing on the bed, pillow fights and plenty of posing in the gorgeous freestanding tub.

All the pyjama party fun unfolding.

Popcorn and PJ’s was a nostalgic combination we had to honour at our little party. Our lovely models were kindly provided with the ultimate slumber party snacks by Joe & Seph.  Gourmet salted caramel popcorn is the most scrumptious of mid shoot treats!


 On hand, to capture all the fun, was our brilliant photographer Natasha Hicks. Her work possesses all the vivacity and creativity that Hope & Ivy has encompasses and adores. Unquestionably, Natasha captured the fun spirit of the day while picking up all the delicate details of our fabulous new nightwear collection. Check out her work at

The picture-perfect pyjama party wouldn’t have been possible without our amazing hair and make up artist, Aga. Bringing all the glamour to the shoot, Aga is exceptional at her work and nails every look she puts her hand to. Her magic touch always has a subtle softness and perfectly enhances a natural glow. Her professional portfolio is filled with beautiful work - .

 Natasha and Aga doing what they do best.

As we had the dream team on board with us – we interrupted the Pyjama Party to take advantage of the fantastic location and shoot some more of our AW19 pieces. The gorgeous Gemma and Tara absolutely stunned as they posed in elegant midi dresses and some new party season styles. Hope & Ivy is welcoming in autumnal tones with red florals, deep velvets and bohemian embroidery features. How divine are some of these pieces? And these are just the BTS shots!

 A coordination moment – shop the look here

 These velvet numbers are available online now

On the left Gemma styles out this bohemian beauty while on the right both Tara and Gemma match in one of our season must haves – shop it here 

At the end of a long day shooting, we were grinning with joy! A wonderful day spent surrounded by fabulous women creating true Hope & Ivy magic. We couldn't wait to share all this stunning new content with you on our social media and website. Our nightwear collection has just launched and is available now, let us know what you think!



Hannah Goodwin


Hannah Goodwin


Hannah Goodwin


Hannah Goodwin


Hannah Goodwin


Hannah Goodwin


Hannah Goodwin


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