As with all our designs at Hope & Ivy, the creation process begins long before the dresses hit your shelves. First discussions with Maeve and the Love Cherish team began almost a year ago, when we realised that a selection of beautiful wildflowers native to Ireland, including fuchsias, spring gentian, and sea asters would provide the perfect basis for a collaboration that was as personal to our print handwriting and love of floral embroidery as it was to Love Cherish’s ethos and brand journey. 

With such beautiful landscapes to work with, H&I print designer Laura set about hand-painting a spectacular scenic piece featuring rolling green hills, a towering castle, and hundreds of individual botanicals, taking inspiration from the Cliffs of Moher and the swathes of flowers that blanket the cliffs. Once completed, these were then ready to be translated into repeating prints and embroideries for the silhouettes we'd hand-selected.

With a visit from Maeve over to our East London office to solidify the plans for the collection, 7 key styles soon took shape, with a colour palette of vivid pinks, bright blues, and vibrant greens. The finished result means that each dress tells its own story of Ireland and encompasses the magic of its wildflowers; from the button-front Alamy which highlights the best of the romantic Irish coast across its cascading skirt for a stand-out special occasion dress, and The Heather, where hand-illustrated florals were transposed into intricate embroideries, now decorating a navy base for a stunning, feminine design that’s perfect for this transitional time of year.