Summer Has Just Arrived

Introducing A Siren's Song

If you’ve been keeping up with the latest fashion trends, you’ll have seen that Fisherman Aesthetic is shaping up to be the style of the season, with stripes, strappy sandals, and an oversized, effortlessly undone approach to dressing. 

With that in mind, when we sat down to design our first collection for summer 2025, we knew we wanted to incorporate elements of marine life and capture the beauty of the deep blue in classic Hope & Ivy style. 

...and that’s how our newest campaign came to be 

A Siren's Song

Inspired by the bold colours of the ocean and its wild and wonderful creatures, this ready-to-wear summer collection is ready to help you dive into your most stylish season yet. Heavily featuring our signature, hand-painted Hope & Ivy prints, you’ll find these brand-new dresses decorated with everything from coral reefs to colourful crustaceans and sparkling palm trees. 

We’ve got dreamy day dresses that are perfect for trips to the races and sunny garden parties, elevated wedding guest dresses with touches of glimmering lurex and eye-catching embellishment, and as always, our best-selling wrap silhouette has been reimagined to provide endless options for holiday outfits.

So, what are you waiting for? Shop our new summer collection today!